X draft
gm. keep the room talking.
Scheduled for the Pollux desk. Brand voice locked.
Draft readyThread
XRPL Native·@0xToby_eth·20K+ on X
Toby
Web3 Community Manager, Moderator & Content Writer
I help Web3 projects build stronger communities, communicate clearly, and maintain a consistent voice across X, Discord and Telegram.
Available for selected Web3 projects
20K+
X Audience
XRPL
Native
Multiple
Web3 Projects
Community
Management
Services
What I Do
Community, content and growth support for Web3 projects that want a consistent voice and an active audience.
Community Management
Daily community presence across Telegram and Discord, member engagement, moderation, announcements and keeping conversations active.
- Daily community management
- Moderation
- Member engagement
- Announcements
- Community support
- Community strategy
Content Writing
Clear, engaging content designed to give Web3 brands a recognizable voice.
- X posts
- Threads
- Campaign copy
- Educational content
- Project announcements
- Brand voice
Social Media Management
Hands-on account management so the public voice stays consistent, on time, and actually talking to the room.
- Content planning
- Posting
- Engagement
- Account management
- Brand consistency
- Community interaction
Campaign Management
Week by week campaign planning that the community can actually follow, from giveaways to collabs.
- Campaign planning
- Giveaways
- Community campaigns
- Engagement campaigns
- Collaboration campaigns
- Campaign copy
Discord Setup
Clean server structure, roles and permissions so the room is organized before the audience arrives.
- Server structure
- Channels
- Roles
- Permissions
- Bots
- Verification
- Community organization
Web3 Growth Support
Community activation, partnerships and positioning for projects that want more than a quiet chat.
- Community growth
- Partnerships
- Collabs
- Engagement strategy
- Project positioning
- Community activation
Approach
Why Work With Toby
01
Community First
I focus on building communities that actually communicate, not just increasing member counts.
02
Consistent Voice
Your project should sound like one brand across every platform.
03
Web3 Native
I understand the culture, terminology and fast moving nature of Web3 communities.
04
Hands On
I am involved in the day to day work rather than simply creating a strategy document.
05
Reliable Communication
Clients should always know what is happening and what comes next.
06
Flexible Support
I can support a project with community, content, campaigns or a combination of services.
Selected desks
Proof of Work
Real work, real projects, real communities. Each project gets its own voice.
Community Manager / Launch Communications
XRP Conspiracy Series 1
Co-managed community and launch communications for XRP Conspiracy Series 1, an NFT collection that sold out 1,230 NFTs in under 24 hours, alongside Mike Berger and the team. That launch is where my name in XRPL community work began.
Worked on
- Community management
- Launch communications
- Campaign support
Outcome
Collection sold out 1,230 NFTs in under 24 hours. This is where my XRPL community reputation started.
Marketing Lead
Possum Tails
@xrppossum
Running a 4-week giveaway content series with weekly drops, tournament write-ups and Saturday ops, plus feature articles. Landed the paid role after writing a free feature article as a goodwill contribution.
Worked on
- Marketing lead
- Content
- Campaigns
- Feature articles
- X
Outcome
Hired as Marketing Lead after a goodwill feature article.
View ProjectCommunity Manager
Rhyzlo
@rhyzlo_xrpl
Built Discord and Telegram from scratch, completed a 30-day trial and signed an NDA. Turned a public challenge from XRPL builders into a collaborator relationship.
Worked on
- Community management
- Discord
- Telegram
- Moderation
- X
Outcome
Completed a 30-day trial, signed an NDA, and converted a public challenge into a working relationship.
View ProjectCommunity Manager
Pollux
@POLLUX_XRPL
Delegate posting access. Educational content on PLX tokenomics and the lineage royalty mechanic.
Worked on
- X content
- Educational writing
- Brand voice
Community Manager
ChillGuy XRPL
@ChillGuyXRPL
X and light Telegram only, token-based compensation, lowercase and casual meme-forward voice. Ran a meme contest for the community.
Worked on
- X
- Telegram
- Meme contest
- Community campaigns
Delegate CM & Content Creator
Feeturre
@feeturre
Posts directly from the official account in first-person brand voice. Daily content including GM posts, Collabathon ticket pushes and educational threads. Drafted their Discord architecture from scratch.
Worked on
- Official X voice
- Daily content
- Educational threads
- Discord architecture
Outcome
Drafted Discord architecture from scratch and now posts in first-person brand voice from the official account.
View ProjectCase Studies
How the work actually ran
Short stories from desks that already exist. No invented metrics.
XRP Conspiracy Series 1
- Challenge
- Launch an NFT collection with community and communications that could hold up under a real drop.
- Approach
- Co-managed community and launch communications with Mike Berger and the team.
- Execution
- Day to day community voice and launch messaging through the drop window.
- Outcome
- 1,230 NFTs sold in under 24 hours.
Rhyzlo
- Challenge
- No Discord or Telegram presence. The project needed a real community surface.
- Approach
- Built Discord and Telegram from scratch, ran a 30-day trial and signed an NDA.
- Execution
- Server structure, daily presence, and converting a public challenge into a working relationship.
- Outcome
- Trial completed, NDA signed, collaborator relationship in place.
Possum Tails
- Challenge
- Needed a marketing lead and a content engine for a multi-week campaign.
- Approach
- Wrote a free feature article, then took the paid Marketing Lead seat.
- Execution
- 4-week giveaway series with weekly drops, tournament write-ups and Saturday ops.
- Outcome
- Landed the paid Marketing Lead role.
Feeturre
- Challenge
- Needed an official public voice and a Discord designed before the room filled up.
- Approach
- First-person brand voice on the official X account, Discord architecture from scratch.
- Execution
- Daily GM posts, Collabathon ticket pushes, educational threads and a server plan.
- Outcome
- Consistent official-account voice and a drafted Discord architecture.
Content Samples
Published writing
Feature articles and a thread under my handle, plus clearly labeled sample copy.
Aug 19, 2026FuzzyCard Trading CoOn a project that built quietly for months, and the numbers finally catching up to the work.Read ArticleAug 18, 2026The part of CM you never seeA thread on what community management actually looks like across multiple brand voices in one day.View on XAug 13, 2026Xrppossum Chapter 2What is being built behind Chapter 2, including the gear economy and the new collections joining the fight.Read ArticleAug 9, 2026Ink, Pops & the PassportSitting down with Ink and Pops. Pizza, art, a Passport, a whole town, same door.Read ArticleAug 5, 2026Goodebags & GoodebagsGamesDeep dive on two live NFT collections, two working games, and physical card decks you can hold.Read ArticleJul 26, 2026Sleekbears Honey FaucetWhy the Honey Faucet, paying out for almost a year, is one of the better passive plays on XRPL right now.Read ArticleJul 24, 2026Cub XRP: delisting, comeback, airdropThe full story of an overlooked NFT collection: delisting, comeback, and a fully verifiable airdrop.Read ArticleJul 18, 2026Feeturre featureFeature on Feeturre for creators tired of platforms taking too much for too little.Read Article
GM post
Sample copygm. new day, same job. keep the room talking and the voice consistent. if you are building, say it. if you are stuck, ask. we are here either way.
Announcement
Sample copyTonight's drop is live. Rules are in the pinned post. Read them once, then enter. If a step is unclear, ask in the chat before you submit.
Campaign copy
Sample copyWeek 2 of the series is up. One prize. One thread. One room. Show up, follow the steps, and leave the spam at the door.
Retainers
Packages
Flexible support depending on where your project is today.
Starter
$150/ month
For early-stage projects needing focused community support.
- Community management
- Telegram or Discord moderation
- Basic content support
- Community engagement
- Weekly reporting
Best for a focused single-channel setup.
Get StartedGrowth
Recommended$300/ month
For growing projects that need community and content working together.
- Everything in Starter
- X content management
- Campaign support
- Community strategy
- Content planning
- Partnership/Collab support
- More active community management
Best for projects that need consistent weekly content and community activity.
Choose GrowthPro
$500/ month
For projects looking for deeper community, content and campaign support.
- Everything in Growth
- Full community management
- X content management
- Campaign management
- Discord management
- Community growth strategy
- Brand voice management
- Priority communication
- Monthly strategy review
Best for projects that want ongoing hands-on management.
Choose ProCustom
Let's Talk
For larger teams, multiple platforms or custom scopes.
- Custom scope
- Custom deliverables
- Flexible hours
- Multi-platform support
- Long-term collaboration
Built around the workload, not a menu.
Contact MeThese are starting rates. Final pricing depends on scope, workload, platforms and deliverables. Custom arrangements are available for long-term or early-stage projects.
A la carte
One Time Services
Starting prices only. Final quotes depend on scope.
Process
How It Works
01
Tell me about your project
02
We define the scope
03
We agree on the rate
04
I start the work
05
We review and improve
About
A Little About Me
I'm Toby, a Web3 Community Manager, Moderator and Content Writer focused on helping projects communicate better and build stronger communities.
My work combines community management, content creation, campaign support and day to day communication.
I am especially focused on the XRPL ecosystem and enjoy working closely with teams that are building useful products and strong communities.
Skills
What I bring to a desk
- Community Management
- Moderation
- Content Writing
- X Management
- Discord Management
- Telegram Management
- Campaign Management
- Community Growth
- Brand Voice
- Web3 Research
- Collaboration Management
- Project Coordination
Testimonials
What People Say
Client testimonials coming soon.
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Questions
FAQ
Projects that need community, content and a consistent public voice. Most of my current work is with XRPL teams, including early stage and growing products.
Yes. I am XRPL native, and the majority of my current desks sit in that ecosystem.
Yes. I can build them from scratch or take over an existing server or group, including structure, moderation and daily presence.
Yes. I currently manage or contribute to multiple project accounts, each with its own voice rather than one reused tone.
Yes. If the listed retainers do not match your scope, we can define a custom one.
Monthly retainers for ongoing work, and quoted fees for one-time services. Compensation has also included token-based or equity arrangements depending on the project.
Timing depends on current commitments. Send a brief and I will tell you what is realistic.
Yes. Most of my current work is ongoing rather than one-off.
Contact
Let's Build Something Strong
Have a Web3 project that needs a stronger community, better content or consistent day to day management?
@0xToby_eth